What are TikTok Bulletin Boards and How to Use Them?
Bulletin Boards is a new TikTok feature for creating one-way broadcast channels. Bulletin Boards make it easier to post news and updates, share exclusive content with followers, and cultivate thriving communities.
In this post, we will introduce you to this new feature, explain how to create a bulletin board and, finally, discuss the advantages of using it for brands and creators as well as its future prospects.
What are TikTok Bulletin Boards?
TikTok has introduced a feature named “Bulletin board” that enables content creators to broadcast public messages or announcements to their followers. Similar to channels on Telegram and Broadcast channels on Instagram, this new feature helps content creators and brands set up a one-to-many connection with their audiences.
By joining the Bulletin board, audiences can receive profile updates through the Inbox section. Only the profile owner can post messages on the Bulletin board; the audience does not have this option. Audiences can only react to shared messages through emojis.
How to Create a Bulletin Board on TikTok
At the moment, this feature is only available to those over the age of 18 and have a minimum of 50K followers. So, If you fall under that category, then you can go down in the instructions and follow along to start building your own Bulletin Board:
- Launch the TikTok app and go to your Inbox.
- Tap the plus (+) icon at the top and then tap Create a bulletin board.
- Enter the name of your new bulletin board in the Board name field. You can also let your audience know what to expect on this board by filling the Descriptions field.
- Turn the Show on profile on or off to control the visibility of your bulletin board.
- Tap the Create button.
Once created, TikTok will notify your followers to join.
How to post on the Bulletin Board
You can post text, pictures, videos, links and polls on your Bulletin board. To post on your Bulletin board, follow these steps:
- Open the TikTok app, and then go to Inbox.
- Tap Bulletin board name to enter it.
- To send text bulletins, tap Write a bulletin and enter the texts. You can also select photos, videos, LIVE events, posts, and music cards by tapping the Add + button.
- Finally, tap the Send button.
Benefits of Bulletin Boards for Brands and Content Creators
Brands and content creators can use the newly launched Bulletin board feature of TikTok as a strategic tool. It makes it easy for brands and content producers to interact with their audiences as well as hook up with them more effectively. We will be assessing the prominence of Bulletin boards under several important angles in this sub-section:
Better contact with followers: As much as the For You page on TikTok is an excellent place to reach new audiences, it is not very dependable in reaching followers because the algorithms on TikTok are unpredictable. Bulletin boards enable content creators and brands to send their valuable messages to the Inbox of their followers.
Building brand loyalty: Those who join your Bulletin Board will likely be more interested in your brand and also the most engaged. You can have special offers to keep them satisfied and loyal. For instance, give them special discounts or send their products for free.
Identify audience needs and engage more with them: Create polls in Bulletin Boards to understand your audience’s needs and interests. Whether you are a content creator and want to find out what content your audience wants to see, or you are a brand owner and want to get feedback from your customers on your products and services, Bulletin Boards is here for you.
Future Prospects of TikTok Bulletin Boards
As it was recently added to TikTok, it is only to be expected that TikTok will expand it in the future with more features and options. Although it is currently limited only to those who have at least 50,000 followers, the number will most likely be lower in the future so that more users can use this feature.
Users will most likely embrace this feature. The bulletin board will also allow brands and content creators to connect with and engage their audiences in a new way. This is because Bulletin boards will enable them to present their audiences with important information and special offers in a prominent and focused manner while providing a better experience for them.
Conclusion
Bulletin Board allows creators and businesses to connect with their audience better and foster a deeper relationship by creating a dedicated direct channel of their own. By creating a Bulletin board, you can send your content directly to your followers’ inboxes.
Although it is a relatively new feature, TikTok is likely to introduce more options to it in the future. Conversely, it is currently available only to accounts that have 50,000+ active followers; however, it is likely that TikTok will ease this limit in the future to allow more accounts to utilize it.
TikTok Bulletin Board FAQs
Who can create a Bulletin Board?
Only creators who are 18+ years old and have over 50,000 followers on a profile are able to use this feature right now.
What can I post on a Bulletin Board?
Bulletin Boards support text content, images, videos, links, and polls.
How can people join my Bulletin Board?
Visitors can join by coming to your profile and clicking on the Bulletin Board name (located in the bio section).
How many bulletins can I send in a day?
You can currently send 3 bulletins in a day.
Can members post on Bulletin Boards?
Members of a Bulletin Board can only view the posted content and react to it using emojis. Only the Bulletin Board’s creator can post on it.
