Top 9 strategies to grow your TikTok followers
TikTok is a short video-sharing social network that has become popular due to its entertaining content, such as dance videos, comedy, lip-syncing, and challenges. According to a 2023 survey by Pew Research Center, about 48% of TikTok users are 18-29 years old, which shows how popular this social network is among young people.
Brands usually design marketing campaigns based on specific age groups for better advertising efficiency. Since most TikTok users are young people, TikTok has become one of the most popular platforms for brands to market. You can earn a high income by growing your followers and accepting advertisements.
The good news is that Tiktok’s algorithms are designed to give a lot of attention to small and new accounts and give them a chance to become famous in a short time. In this post, we will introduce strategies and tips for grow your followers on TikTok.
1. Create your own challenges
Challenges are one of the most popular types of content on TikTok. These challenges will introduce you more and help increase the number of your followers.
You don’t need to be super talented to start a challenge. Just check the successful challenges close to your field of activity and see what made them stand out.
With correct modeling, choosing the right topic, and creativity in creating content, you will see that you have launched a popular challenge, and many audiences will come to your page. Remember to introduce the challenge correctly and clearly and assign a specific hashtag.
For example, the HIP MOBILITY challenge :
@jacksonryanfitness I’ve only seen girls try this challenge so i thought I’d give it a shot #hipmobilitychallenge ♬ BOOM Doja cat – You seem lost, follow me🔒
2. Know your target audience
To produce content on social networks, you must know your audience and produce content according to their needs. Obtaining information such as the age group, interests, culture, and geographic location of your audience can help you decide what content to produce.
So, obtaining information such as the audience’s age, culture, interests, geographical location, etc., greatly impacts the progress of your work and the increase of followers on TikTok.
Ways to get information about the audience
Using the Analytics tool: The TikTok Analytics tool provides useful information about the age, gender, interests, and geographic location of your audience.
Testing: Create and publish different types of content and see which ones your audience engages with the most.
Interaction with the audience: By communicating with the audience and responding to their comments, you can ask for their opinions and interests.
3. Follow the trends
Trends in TikTok include topics, videos, songs, hashtags, and challenges that become popular among users over a certain period. Check the trends of the day, create your content based on these trends, and use trending hashtags. Taking advantage of trends helps to attract new followers. The For You section of TikTok is the best place to see trends.
Use background music that is currently trending in content creation. Using trending music and sounds will increase the chances of displaying your video in the For You section.
If one music or sound is trending and most of your audience likes videos that use this type of music, you should use that music.
4. Use Stitch and Duet
Duet and Stitch are two attractive TikTok tools that allow you to combine your video with another user’s video. You can also use these tools to react, express opinions and feelings, and collaborate with other creators.
Using Duet and Stitch, you can react to the videos of other creators whose content and type of activity are related to yours and interact with other creators.
If you want to know more about Duet and Stitch tools, read the following articles.
What is the Duet feature in TikTok and how to use it?
What is the Stitch feature in TikTok and how to use it?
5. Use relevant hashtags
Relevant hashtags will help users find your content faster. A few general hashtags related to your profession can be helpful. But remember to use special and unique hashtags with high interaction and bring a more specific audience to your page.
TikTok’s algorithms use hashtags in the video recommendation system and the For You page. Therefore, by choosing relevant hashtags, you can increase your video’s chances of being seen and attracting new followers.
6. Creating content series
Content series are a series of videos with a specific topic or idea produced and published sequentially and in a specific order. Creating a content series can create a sense of dependence in your audience, so they are encouraged to follow your page so they don’t miss the next part of the series.
Tips for making interesting content series:
Planning: Before creating a content series, you must plan for the topic and the number of parts.
Choose an interesting topic: Choose a topic you know enough about and are interested in. Remember that the topic of the video should be attractive enough to encourage the audience to watch the next part.
High quality: Produce high-quality videos with proper light and sound.
Interact: Interact with your audience and respond to their comments and questions.
Regular publishing: publish each part of the content series regularly and at specific times. Inform the audience about the release times of the next episodes.
Example of content series:
@ilvaignatovica I watch these every single fall #bestfallmovies #fallmovieslist #halloweenmovies #thecraftmovie #practicalmagicmovie #ilovemovies ♬ O Children – Nick Cave & The Bad Seeds
7. Publish at the right times
You may spend a lot of time making a video, but releasing it at the wrong time will prevent you from getting the feedback you want. Publishing the video at the right time greatly impacts the video’s being seen and the chance of going viral.
The best time to post on TikTok depends on various factors, such as the location of your audience, the age range of the audience, the habits of the audience, and the type of content you have.
Audience age group
If you know the age group of your audience, you know their daily schedule to some extent. For example, if your audience consists of people between the ages of 20 and 35, they will probably be in class or at work between 9 am and 5 pm, and they will only visit social networks between 12 pm and 2 pm during their lunchtime.
You can get useful information from your audience using the TikTok Analytics tool.
Geographical location
Your audience may be in different time zones, so you need to adapt your posting time to where your audience is. With the help of the analytics tool, you can find the location of your audience and find out which countries your audience is mostly in.
Things get complicated if your audience is from around the world. It’s a good idea to test posting at different times to see when you get the best engagement. Some creators repost videos at various times to reach audiences in different time zones.
Type of content
The best time to publish content on TikTok varies depending on your content type. For example, here are the best times to publish educational and entertaining content:
Educational content: 7 am to 10 am is the right time to publish for students looking to learn new materials. 5 pm to 6 pm is also a good time for working people.
Fun content: 12:00 pm to 2:00 pm at people’s leisure time. 5 pm to 6 pm is also good for people looking for entertainment after work or school. 9 pm to 12 am is also suitable for people looking for entertaining content before going to sleep.
8. Increase the number of your videos
The video you publish may be viewed more than 100,000 times, but the number of new followers you attract may be small. If a user likes one of your videos, usually before following you, he will look at your page to see if it is worth following. Remember that the more videos you have, the more chances you have to attract new followers.
9. Use the TikTok Promote tool
Promote is one of TikTok’s advertising tools. Using the Promote tool will increase the visibility of your videos and attract followers. With the help of this tool, you can show your videos to people who are interested in your content.
How to promote a video on Tiktok
1. Open the TikTok app and go to the profile section.
2. Open the desired video and tap on the Share button.
3. Select the Promote option.
4. Select the More Followers option in the target section and tap the Next button.
5. Define your target audience based on age, gender, interests, and geographic location.
6. Select the budget and duration and then tap the Next button.
7. Pay the fee, and you can observe the results after some time.
